Simply Sustainable

 

Certified Organic

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We are proud to be certified organic by AsureQuality, the world's most trusted food certifier who provides food safety services to the food and primary production sectors worldwide, with a team of 1700 experts. Their certification gives our consumers the absolute confidence that the product they are purchasing has been produced according to organic purposes. No nastiness can be found in the coffee that our customers consume due to the chemical free nature of our coffee beans.

Choosing organic produce means that there are fewer pesticides and heavy metals that while have been deemed safe in the quantities used for conventional farming, health experts still warn about the potential harms of repeated exposure. No nastiness can be found in our organic coffee.

 

Crop to Cup Philosophy

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Our organic range also promotes sustainable coffee growing practices. Instead of replacing the precious jungle canopy, the trees that produce these delicious beans are grown beneath it. Its a technique called "Shade Coffee". It means the trees take a little longer to grow but also means the natural habitat for animals and birds is preserved, and with the birds taking care of the insects, no artificial chemical pesticides or fertilisers are needed. 

  

Fairtrade

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All of our coffee is Fairtrade, who advocates for better working conditions and improved terms of trade for farmers and workers in developing countries throughout the supply chain, wherever they are in the world.

Over 25 million people in the developing world depend on coffee farming to make a living. Buying Fairtrade coffee is a great way for all of us to make a real difference to the lives of the coffee farmers and their families. Thanks to Fairtrade, more coffee farmers are working their way out of poverty everyday.

 

Compostability

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Our main focus for 2019 is to use recyclable packaging. We are proud to introduce our new compostable packaging initiative. Our cups and lids are now all 100% compostable. 

Coffee cups and coffee packaging are not recyclable, and create thousands of tonnes of waste yearly. Consuming 5 cups per week can produce about 14kg of waste per year, and packaging is a significant contributor to waste with around 350,000 tonnes going to landfill each year.