We are proud to be certified organic by AsureQuality, the world's most trusted food certifier who provides food safety services to the food and primary production sectors worldwide, with a team of 1700 experts. Their certification gives our consumers the absolute confidence that the product they are purchasing has been produced according to organic purposes. No nastiness can be found in the coffee that our customers consume due to the chemical free nature of our coffee beans.
Choosing organic produce means that there are fewer pesticides and heavy metals that while have been deemed safe in the quantities used for conventional farming, health experts still warn about the potential harms of repeated exposure. No nastiness can be found in our organic coffee.
Crop to Cup Philosophy
Our organic coffee range also promotes sustainable coffee growing practices. Instead of replacing the precious jungle canopy, the trees that produce these delicious beans are grown beneath it. Its a technique called "Shade Coffee". It means the trees take a little longer to grow but also means the natural habitat for animals and birds is preserved, and with the birds taking care of the insects, no artificial chemical pesticides or fertilisers are needed.
We also produce our product in a fair trade manner, of which is a trading partnership based on dialogue, transparency and respect, that seeks greater equity in international trade. It contributes to sustainable development by offering better trading conditions to, and securing the rights of, marginalised producers and workers.
Over 25 million people in the developing world depend on coffee farming to make a living. Buying fair trade coffee is a great way for all of us to make a real difference to the lives of the coffee farmers and their families.
We are proud to introduce our new compostable packaging initiative. Our cups and lids are now all 100% compostable. We are focusing on making the rest of our packaging as eco-friendly as possible.
Coffee cups and coffee packaging are not recyclable, and create thousands of tonnes of waste yearly. Consuming 5 cups per week can produce about 14kg of waste per year, and packaging is a significant contributor to waste with around 350,000 tonnes going to landfill each year.